Gravitas Ventures Launches New Theatrical Release Label Gravitas Premiere; Katie Aselton’s ‘Mack & Rita’, Starring Diane Keaton, Set As First Acquisition
deadline.comGravitas Ventures, an Anthem Sports & Entertainment Company, today announced the launch of its new theatrical release label, Gravitas Premiere, which will acquire 4-6 cast-driven, high production value films per year and release them wide theatrically with significant P&A support.
The first title on Premiere’s docket is Katie Aselton’s dramedy Mack & Rita, starring Diane Keaton, which it will release wide in theaters across the U.S.
and Canada on August 12.In Mack & Rita, Mackenzie Martin (Elizabeth Lail) is tired of doing all the things she has to do to keep up and get ahead in her 30s.
Since she was a little girl, Mack’s deepest wish has been to be just like her Grammie: comfortable in her own skin, great at saying “no,” and largely unburdened by what others think of her—not to mention love for a good chunky sweater and being in bed by 8:00 p.m.!
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