Gordon Ramsay 'disgusts' fans over 'terrible message' in Future Food Stars challenge

msn.com:

Gordon Ramsay's Future Food Stars accused the chef of sending out a "terrible message" as he said the brand name Sober for a non-alcoholic drink was "negative".

This week, viewers watched contestants quaking with fear as they served lunch to the Michelin-starred chef on a high-wire suspended 1,000ft above the valley floor.

After the tensest challenge yet on the BBC One show, Gordon split the contestants into teams and tasked them with creating marketing campaigns for non-alcoholic drinks.

But the celebrity chef came under fire himself after taking on one of the teams over their brand name, Sober. Gordon branded the name 'negative'.