CBS can breathe a sigh of relief. The Golden Globes appears to be on the up and up, with 9.4M live + same-day viewers tuning in to watch the 81st annual ceremony, up 50% from 2023’s show, according to early Nielsen data.
This number is likely to go up slightly when final numbers are in. That’s a win for CBS and for the Globes after the award show attracted its lowest audience ever last year on NBC.
The increased audience is likely due in part to the fact that the ceremony was moved back to Sunday, after airing on a Tuesday in 2023.
The telecast also benefitted from being led in by a big NFL doubleheader, which surely boosted ratings. Sunday night’s telecast also managed to surpass 2021’s audience of 6.9M.
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