‘Ginny & Georgia’ Dominated Netflix In First Half Of 2023; Data Reveals High Interest In YA & Female-Led Titles

deadline.com:

New insights are still being unearthed after Netflix dumped the viewership data for nearly its entire catalog from the first half of 2023, which includes more than 18,000 titles.

One of those observations is that young adult and female-centric content are doing especially well for the streamer. In fact, though The Night Agent is ranked No.

1 in terms of hours viewed, that’s really only because the data separates individual seasons of a series. Ginny & Georgia was actually the most-watched title from January to June on Netflix, with a combined 967.2M hours viewed between Seasons 1 and 2.

Season 2 of Ginny & Georgia debuted on January 5, and it alone racked up 665.1M hours viewed (or 70.8M “views,” per Netflix’s new metric).