Sony’s Ghostbusters: Afterlife is off to a promising start at the pre-Thanksgiving box office with $4.5M, ahead of Sony’s 2016 all-femme reboot which posted a Friday of $3.5M.
While Sony was projecting $27M-$28M, and the industry higher $30M-$35M, Thursday night’s ticket sales (which started at 4PM at 3,450 locations) puts the Jason Reitman-directed feature in a position to potentially excel both those projections.
Any propelling here at the box office is off pure word of mouth. The sequel is booked at 4,300 theaters.The previous Paul Feig version of Ghostbusters went on to earn a $17.1M Friday, including previews, a $46M domestic opening and finaled at 2.8x multiple off a B+ CinemaScore with $128.3M.
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