Get out, Gen Z: Kim Kardashian proves TikTok is ruled by over-40 crowd now

nypost.com:

who joined the app last week and racked up a few million followers in just a few days — is paving the way for 40-somethings and older to sign up for Gen Z’s playground.But if it seems like that generation dominates TikTok — well, it’s because they do.

According to the number-crunching researchers at Statista, nearly 50% of their users in 2021 were Gen Z or young millennials.

But the fun doesn’t stop when users hit 40. Despite bashing Gen Z for their social media craze, Gen X and Baby Boomers are creeping into their territory — comprising approximately 30% of users on the app.

Kardashian joined the ranks of other 40-something celebrities on TikTok — including Reese Witherspoon, 46, and Kate Hudson, 43 — and even debuted her first clip, featuring her glam team, of course.