Fancy getting your hand on some free makeup? All it’ll cost you is a pint of blood. No, this isn’t the plotline of some twisted new horror film, but instead Lottie London’s big-hearted new Blood for Beauty campaign.
In response to a national shortage of blood donations, the Gen Z-favourite brand is giving away its limited-edition Love Sucks makeup collection – created in collaboration with hit TV show The Vampire Diaries and worth over £40 altogether – for free to anyone who gives blood throughout the month of October*.
Simply share proof of yourself at an official donation site on Instagram or TikTok, tagging @mylottielondon and using the hashtag #bloodforbeauty, to receive the collection while stocks last.
If you don’t fancy donating or aren’t able to, you can still shop the Love Sucks range here, which includes, amongst other things, a 12-shade eyeshadow palette, a colour-changing lipstick and a moon-shaped stamp eyeliner.They’re perfect for creating frightfully good Halloween makeup looks – and won’t give your bank account a scare either, with prices starting from just £4.95.
Read more on ok.co.uk