Gemma Collins pleaded for help after realising that her hair is going back its natural colour during lockdown. The former TOWIE star, 40, has had her trademark blonde hair since before she joined the ITVBe show in 2011, but she's actually a natural brunette.
And she took to her Instagram Stories on Sunday afternoon to complain that her roots have grown out, and her hair is no longer her preferred shade of blonde.
She posted a picture of the top of her head to zoom in on the changing colour, with much of the top of her hair now her natural shade of brown.
Gemma added Instagram stickers that read "lockdown life" and "send help". She later shared a similar post but this time added the sound of The Beatles' song Help!
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