EXCLUSIVE: Gary Vaynerchuk, internet marketing expert and Resy founder, has teamed with former CAA agent and Wheelhouse exec Eric Wattenberg and Matt Higgins, who co-founded investment firm RSE Ventures with Miami Dolphins owner Stephen M.
Ross, to launch a new production studio. The trio are launching VaynerWatt. The company will produce original long and short-form content for linear networks and streaming services.
It marks the first TV production company for Vaynerchuk, the founder of communications company VaynerX, who is best known for his work in digital marketing.
Wattenberg, who will be CEO of the new company, joins from Wheelhouse, the company set up by Brent Montgomery, where he was Chief Content Officer.
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