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FXX's 'Dave' Get Huge Streaming Lift

Dave Burd Coronavirus show stars audience LIFT

07.07.2020 - 08:29

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The Lil Dicky show is killing it online. Almost no one watches FXX's Dave when it first airs on cable. Quite a few people tune in afterward, however — so many that it could end up as the most-watched debut season of an FX Networks comedy.

The series, co-created by and starring Dave Burd, aka Lil Dicky, gets a huge lift from delayed viewing and streaming. Since the show's March 4 launch, the five episodes to air are averaging 4.8 million viewers — more than 22 times the on-air average of just 217,000 viewers.

Put another way, Dave gets about 95 percent of its audience after its first showing on FXX. Shows routinely double or even triple their audiences with delayed viewing and streaming, but that much growth is rare.

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