From ‘The Box’ To Dumb Celebrities, Norway Is Becoming A Red-Hot International Formats Market
deadline.comThe average temperature in Norway hovers around freezing at this time of year, but Nation’s Dumbest, The Box, Nation’s Toughest and other shows have made it a hot formats market.
With the hunt on for the next global hit, savvy buyers are keeping a close eye on the Nordic country. Several Norwegian formats have hit the international market at around the same time.
That’s partly happenstance, but also because broadcasters in Norway kept ordering new shows while others in Europe applied the brakes.
That ensured a healthy pipeline of new projects, several of which are breaking cover now. “We never stopped, we heard about other broadcasters freezing commissioning and we just decided we had to stay in the game,” one Norwegian commissioner tells Deadline. The Fjord Assembly LineWhen it comes to formats, size isn’t everything. “Being in a very small market forces us to be really innovative,” says Silje Hestevik, Head of Development at commercial broadcaster TV2 when asked why Norway is having a formats moment. “It’s a highly competitive market because Norwegians all have many subscriptions and they consume so much content.
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