From Cleaner Bathrooms to Fewer Trailers, 5 Movie Theater Owners on Ways to Bring Audiences Back to Cinemas

variety.com:

CinemaCon, the annual exhibition-industry trade show, Variety spoke to various theater owners about the ups and downs of working in a sector of the movie business that just can’t seem to catch a break. Regal filed for bankruptcy in 2022 and emerged from Chapter 11 in 2023.

What did that do for the company? We came out of bankruptcy with a very strong balance sheet. We had to close 100 locations in the U.S., but most of those theaters were not economically viable.

We were paying absurdly high rents. The company renegotiated during the Chapter 11 process, and that left us with more reasonable rents.

We raised $250 million in capital to improve our theaters with recliner seats and also improve our technology. Is cost a factor in going to the movies? Tuesdays are discount days, and Tues- days perform a lot better than Mondays or Wednesdays.