Friends with benefits: How Taylor Swift boosted Brittany Mahomes to mega-bucks influencer stardom

nypost.com:

other NFL sweethearts. Kansas City Chiefs quarterback Patrick Mahomes, 28, and his wife Brittany, 28, were already football famous — he was Super Bowl MVP last year, after all — but their friendship with Swift and Chiefs tight end Travis Kelce, 34, has rocketed them to a different pop-culture stratosphere.Now, with Patrick leading the Chiefs in Super Bowl LVIII against the San Francisco 49ers Sunday, the Mahomeses are building their own mini empire.

And, experts say, they have the potential to command millions as an influencer couple. On Thursday, Sports Illustrated Swim announced Brittany as a 2024 rookie model.“I never in my wildest dreams thought this would happen,” Brittany said in a video, making a perfect nod to Swift’s song “Wildest Dreams.” Indeed, it’s safe to guess that becoming friends with the superstar singer is also a dream come true.“Taylor is a huge celebrity and Brittany has now become that as well,” Shellie Eldredge, chair of the Chamber of Commerce in White House where Brittany and Patrick grew up, told The Post. “That’s partly why [Brittany] has become even more successful.

People look at her as more legit.” When Swift, 34, entered Chiefs Kingdom last fall, Hollywood followed — and scooped up Brittany.

In September, the news pals dined at Emilio’s Ballato in Nolita with Sophie Turner and Blake Lively.Brittany was also on hand the next day as Swift assembled her celeb squad — including Lively, Turner, Ryan Reynolds, Hugh Jackman and Sabrina Carpenter — at a Chiefs game against the New York Jets.