French Streaming Platform TF1+ To Launch January 8 Alongside New Breakfast Show & ‘Plus Belle La Vie’ Reboot
deadline.comFrench commercial network Tf1 has unveiled fresh details of its new free streaming platform TF1+, which launches on January 8.
The launch comes just over a year after the calling-off of a planned merger between TF1 and rival commercial network M6 and just months after the shuttering of Salto, TF1’s failed joint streaming platform with M6 and France Télévisions.
TF1 Managing Director Rodolphe Belmer told a news conference in Paris on Wednesday that the network wanted TF1+ to become the biggest free streaming platform in France. “It’s a big moment for the group and a major launch,” he said.
A key aim behind its creation, he added, was to increase TF1’s advertising revenue in the digital domain. Noting that 35 of every 100 hours of TV viewing in France are now consumed on an on-demand basis, Belmer said TF1 needed to be more proactive in the digital space. “Our share is very weak in the digital video publicity market which today is worth two billion euros and is growing between 10 to 15% every year,” he said.
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