Freeform’s ’25 Days Of Christmas’ Kicks Off With Jolly Ratings Win, Led By ‘Home Alone 2’
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deadline.comEXCLUSIVE: Plenty to be merry about at Freeform, thanks to the network’s 25 Days of Christmas. The annual month-long event kicked off with Freeform’s most-watched week of the year in both total day and primetime from December 1 to 8.
The viewership surge was led by Home Alone 2: Lost in New York, which was cable’s top movie of the month among adults 18-49.
Other top performers so far this month have been Dr. Seuss’ How the Grinch Stole Christmas, Home Alone and The Santa Clause 2.
Freeform’s 25 Days of Christmas is also doing particularly well among adults 18-34, women 18-34, men 18-34 and women 18-49, according to Nielsen data.
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