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‘Free Guy’ To Get Second Life At Box Office During Listless Late August Weekend
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deadline.comThose distributors with new movies this weekend will find they can easily blame any soured performance at the box office on the delta variant and vax cards being required at NYC, San Francisco and New Orleans cinemas.But, let’s not forget one huge thing: It’s late August and that means it’s the season for lower wattage IP aimed at varying niche demos and kids heading back to school.
Historically such factors have never created a stampede at the box office, however, there’s more reason to expect lower ticket sales as two of this weekend’s wide entries are going day-and-date with their studios’ streaming services.
This Friday Comscore reports 47% K-12 schools are still on summer break, while 79% colleges are out; that’s down from last week’s
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