EXCLUSIVE: French sales company Free Dolphin and Nu Boyana Film Studios are teaming up to make films for ad-funded streaming markets.
The plan to create five to ten films annually for the international AVOD market, which will be delivered through “innovative production and distribution strategies.” The pair will use Nu Boyana’s studio facilities and Free Dolphin’s distribution networks to get projects off the ground.
Free Dolphin chief Fiorenza Cella and Nu Boyana CEO Yariv Lerner are at MIPCOM this week, where they will be presenting films and docs and launching Runway Reels, which launched on Paramount+ in the U.S.
in 2025. Ireland’s Tarf Media will be co-selling the latter. The Free Dolphin-Nu Boyana partnership will officially be unveiled in Cannes, where Cella and Lerner will work out of an office at the Gray D’Albion hotel. “I’m thrilled to collaborate with Yariv Lerner on this groundbreaking new series Runaway Reels – Fashion on Film,” said Cella. “We believe this innovative format will resonate with buyers and captivate audiences worldwide.” The pact is another example of how indie film producers are moving into the international television market in the modern streaming era — MIPCOM would not have been the forum for such a launch in years past.
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