France’s Fête Du Cinéma Sets All-Time Movie Admissions Record

deadline.com:

The 39th edition of France’s reduced-price movie ticket scheme, La Fête du Cinéma, has blasted through all previous records with 4.65 million admissions across the four-day event.

The promotion sees movie tickets discounted to 5 euros each for all showings in participating cinemas (excluding premiums for 3D and other special screenings).

French exhibition org, the National Cinema Federation (FNCF), reports that attendance this year reps a 50% increase over 2023’s edition as well as versus those of the three years preceding Covid.

The Fête du Cinéma ran for four days — from June 30-July 3 this year — the format it adopted in 2012. (When it began in 1985, it was limited to one day, and over the course of time also included three-day and seven-day formats.)  The top films across the period — and despite distractions from tense elections and football — were Disney/Pixar’s Inside Out 2, which, through Tuesday, has grossed $26.9 million in the market; Matthieu Delaporte and Alexandre De La Patellière’s The Count of Monte-Cristo, which world premiered in Cannes this year; and the Artus-directed smash hit Un P’tit Truc en Plus (A Little Something Extra) which is still drawing crowds after originally releasing on May 1 in the market.