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Fox Looks To Ireland To Test Non-Scripted Formats That It Can Bring Back To U.S.

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Fox is looking at the Emerald Isle for its next big format hit. The company’s production division Fox Alternative Entertainment has been road-testing non-scripted entertainment series The Big Deal in Ireland as part of an experiment that it hopes will help unearth a global format hit.The six-part series features variety acts performing for the judges, with each offered a deal to either accept a cash payment or bet on themselves and hope they’ve impressed the judges enough to make it to the final.

The series is presented by Vogue Williams and includes celebrity judges such as Boy George.The show launched last weekend via Virgin Media Television, formerly known as TV3, with 180,000 viewers tuning in on Saturday night, comparable to what The X

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