Jennifer Maas TV Business Writer Fox and its Web3 media company Blockchain Creative Labs has launched “The Masked Singer Experience,” a new online, interactive community for fans, featuring live show voting polls, exclusive paid-member content, a points leaderboard and an online rewards store.
The new experience went live at maskverse.com on Wednesday morning ahead of the “Masked Singer’s” primetime Season 9 premiere on Fox.
Per Fox, “During episodes throughout the season, fans will be able to scan on-air QR codes to play along and vote on which character they believe will progress on to the next round.” This fan voting will not affect the series outcome, according to the network.
By participating in the voting, Masked Singer Experience users can “level up” their Loyalty Pass on the site, allowing them to purchase “The Masked Singer Stars,” which are generative Season 9 costume art created by artist Waxbone. “Points will be awarded to Star holders based on the amount and accuracy of votes they cast throughout the season,” according to Fox.
Read more on variety.com