Four Discount Movie Days Coming in 2025 for Rebranded National Cinema Day

variety.com:

Rebecca Rubin Senior Film and Media Reporter National Cinema Day, an annual event in which movie theater tickets are heavily discounted, is returning in 2025 with a new title and expanded programming that won’t confine the affordable festivities to one day.

Retitled “@ the Movies,” the initiative — hosted by The Cinema Foundation, the non-profit branch of the National Association of Theatre Owners — will feature a series of quarterly events to promote moviegoing and bolster attendance throughout the year.

Movie theaters across the country will host different promotions for each event, which will be subsidized by ticketing service Fandango.

It will commence with National Popcorn Day (offering customers half off the buttery snack and free upgrades) on Jan. 19 and continue with Sneak Peek Saturday on April 19, Date Night @ the Movies on Aug.