Forget Travis Kelce jerseys, Taylor Swift Super Bowl sweatshirts are America’s hottest merch: ‘In My Chiefs Era’

nypost.com:

Sweatshirts on Etsy read “Go Taylor’s Boyfriend,” “Swiftie Bowl,” “In My Chiefs Era” and “Karma is the Guy on the Chiefs” — a reference to the pop queen’s ‘hit song “Karma.”‘hit song “Karma.”Initially, Atlanta-based Etsy vendor Hayley Williams was skeptical that her Swift-inspired Super Bowl apparel would sell, but she “was very wrong, she admitted in an interview with The Guardian on Saturday.

In just two weeks, she’s sold 18 sweatshirts reading “Go Taylor’s Boyfriend” for $35 a pop. Meanwhile, 32-year-old Alessandra Madrid opted for a $46 crewneck with “Swiftie” across the front along with Kelce’s jersey number, 87, telling The Guardian she wanted something that would withstand a possible Chiefs loss on Sunday.Advertisement“There’s definitely a parasocial aspect to their relationship because they are heavily invested in Taylor’s romantic life,” Lorynn Divita, associate professor of apparel design and merchandizing at Baylor University, told The Guardian. “There’s no element too small for them to chronicle.”It’s indicative of the iron clad grip Swift has on her fans and, well, everywhere she goes.

First, it was the local economies along her tour stops, now even the NFL is getting a boost in views and ushering in a new audience demographic in what has been dubbed the “Taylor Swift Effect.”“Having the ‘Taylor Swift Effect’ is also positive,” NFL Commissioner Roger Goodell, a father himself to two Gen Z girls, said previously in a press conference. “It creates a buzz, it creates another group of young fans — particularly young women — that are interested.”Music fans who were previously uninterested in the sport have seemingly become football fans overnight, not only bolstering viewership but also allowing dads and.