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For Its Next Trick, YouTube’s Dude Perfect Gets More Than $100M In Backing From Highmount Capital

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09.04.2024 - 14:19

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Dude Perfect, the YouTube collective known for its PG-rated sports trick shots and fun-loving stunts, has secured more than $100 million in backing from investment firm Highmount Capital.

Funding from the strategic partnership will go toward building Dude Perfect’s “growth and influence on and beyond traditional channels,” a press release said Tuesday.

The group will use the capital to fund new opportunities and projects as well as building out its management team and slate of creative partnerships.

Formed 15 years ago when the members were students at Texas A&M, Dude Perfect has amassed 100 million followers, including 60 million subscribers to its popular YouTube channel.

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