‘Five Nights At Freddy’s’ Heads To Rare Day & Date Box Office $111M+ Milestone This Weekend: How Universal Got Fans In A Frenzy
deadline.comToday, Universal/Blumhouse’s Five Nights at Freddy‘s is clocking past the $100M domestic mark, a box office milestone for the studio when it comes to its experimental theatrical day-and-date releases on its Peacock streaming service.
That’s not only the highest that Uni has seen from a pic that’s been distributed via such means at the box office, but it’s also per the conglom the most viewed movie or series ever for the OTT paid service in its first five days, outstripping the debuts of Halloween Ends, The Super Mario Bros.
Movie, Bel-Air and The Best Man: The Final Chapters. Among those day-and-date theatrical releases which played simultaneously on streaming services, Freddy‘s crosses the $100M mark in eight days, the second-fastest type of dynamic release to do so after Marvel Studios’ Black Widow which did it in six days while streaming on Disney+ back in July 2021 (that pic available to that Disney+ subs at an extra cost of $25).
Uni’s decision to go day-and-date didn’t have to do with their lack of confidence in the Freddy‘s brand, rather the opposite.
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