Deadline’s Most Valuable Blockbuster tournament is back. While studios during Covid wildly embraced the theatrical day-and-date model when cinemas were closed, they soon realized there’s nothing more profitable than a theatrical release and the downstreams that come with it.
If anything, theatrical is the advertisement for a movie’s longevity in subsequent home entertainment windows. Entering the conversation in 2023 were the streamers, such as Apple, who have also realized the necessity of theatrical to eventize their movies.
The financial data pulled together here for Deadline’s Most Valuable Blockbuster Tournament is culled by seasoned and trusted sources. Five Nights at Freddy’sUniversal/Blumhouse In a fall box office that saw the tentpole lineup wrecked by the strike, Universal defied the odds with a theatrical day-and-date on Peacock for its feature take on the 2014 video game Five Night’s at Freddy’s.
The horror pic delivered producer Blumhouse its biggest opening ever at $80 million stateside — a number on par with Uni’s ultimate Oscar Best Picture winner and summer blockbuster Oppenheimer — and an overall global debut of $131M.
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