Elsa Keslassy International Correspondent French film group MK2 (“Anatomy of a Fall”), a family-owned company operating an independent cinema circuit in France and Spain, reached a milestone with the theatrical performance of “Kaizen,” a documentary film about 22-year old YouTube star Inoxtag which sold an estimated 350,000 tickets from 1,000 screenings in a single day.
The two-and-a-half-hour inspirational documentary sees Inès Benazzouz aka Inoxtag, a charismatic Parisian who doesn’t practice sports and nevertheless embarks on an epic mission to climb the world’s highest peak, the Everest, within a year.
MK2 released it on Sept. 13 in over 500 theaters (well beyond MK2 venues) across France and French-speaking territories, including Quebec, Morocco and Belgium.
Approximately 310,000 admissions were sold in France and the remainder came from overseas. The next day, on Sept. 14, the doc – directed by Basille Monnot — was dropped for free on YouTube where it garnered more than 10 million views.
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