Festival In Focus: How Edinburgh Film Festival Aims To Become A “Destination Festival” With Reworked Industry Sidebar
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deadline.com“I hope in the future we will be seen as a kind of destination festival,” Paul Ridd tells us of his long-term goal for the Edinburgh International Film Festival (EIFF), as he pulls away from his work desk for a short break.
He’s speaking to us from his home in the Scottish capital and we’re just a few days out from his inaugural edition as festival director.
Central to his plan is a rejig of the festival’s competition strands, which now carry the names of local and global screen icons and strictly debut world premiere titles.
There’s also a hefty cash prize. “You will come here because of the strength of our curation and competitions,” Ridd says.
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