Fender to sell more guitars in 2020 than any other year in history
nme.comcoronavirus pandemic.The company reports record days of double-digit growth, e-commerce sales and beginner gear sales, adding that its Fender Play instructional app has seen its user base jump from 150,000 in late March to 930,000 in late June.Fender chief executive Andy Mooney told The New York Times that he “never would have thought” the company “would be where we are today if you asked me back in March”.With regards to the app, 20 per cent of new users are aged under 24 and 70 per cent under 45, which suggests younger consumers are most inclined to try their hand at guitars during the current climate.The huge sales growth is born from the assumption that people have spent more time at home during lockdown and as a result have pursued or.
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