Female-Focused Streaming Platform Clean OTT Sets 2023 Launch (EXCLUSIVE)

variety.com:

Naman Ramachandran Entrepreneur Karnesh Ssharma is launching Clean OTT, a streaming service focusing on female-oriented original content, in the first quarter of 2023.Female actors, directors and producers will be at the heart of the service, which aims to move away from the male gaze that plagues Indian content and to create a sustainable platform for female professionals to further their career in the entertainment industry, while also removing age barriers.The content will include originally curated and produced works by Clean and pre-selected projects that meet the Clean OTT messaging framework by other producers from India, Bangladesh, Sri Lanka, and Nepal.Ssharma is also a co-founder of Clean Slate Filmz (Netflix’s “Bulbbul,” Amazon’s “Paatal Lok”).

The Clean OTT library will feature work from directors, scriptwriters, actors, and producers associated with Clean Slate Filmz, as well as providing opportunities to emerging talent.

Investment in the platform comes from Clean Slate Filmz, its founders and like-minded institutions.The streamer will be driven by an annual subscription SVOD model and will initially launch in India before expanding to markets such as the U.K., U.S., Canada, and the U.A.E., where there is a significant Indian diaspora population.

The subscription price has not been revealed.“Our mission is to leave behind any preconceived notions or prejudices over what is deemed ‘traditional’ in Indian film from a gender perspective, and instead focus solely on gripping, quality storylines which give women agency in storytelling and places them and their perspectives at the core of the action,” Ssharma, founder of Clean OTT, told Variety. “It really is a ‘clean slate’ for women in the industry and breaks.