online scammers. The This Morning presenter was falsely quoted on an advert that appeared on Facebook, which claimed both Ms Willoughby and co-host Philip Schofield had made a huge return on a £200 cryptocurrency investment.
One victim lost £370,000 over several payments to the scammer, who convinced them to keep sending money over a number of months.
The report by high street bank NatWest found scammers had also used the face of consumer champion Martin Lewis to lure people into bogus cryptocurrency schemes.
One victim lost £317,000 to a fake advert featuring Mr Lewis promoting a “Bitcoin evolution”. Other popular television personalities were used to lure victims into online scams, including television host Piers Morgan, Dragons’ Den star Deborah Meaden and billionaire Sir Richard Branson.
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