Eva Longoria is on a mission to inspire with her upcoming movie, Flamin’ Hot. In June, the actress will make her directorial debut with the film that tells the story of former PepsiCo executive, Richard Montañez, who began his career as a janitor in the Frito-Lay company and worked his way up as one of the minds behind the Flamin’ Hot Cheetos snack.
The film — based on Montañez’s memoir, of the same name — will focus on his journey from gang life in Los Angeles, to one of the most successful snack marketing executives.
The film will not only celebrate Montañez but shine a light on a snack that Longoria said has been a staple in the Latino community. “I was sent the script and fell in love with the story,” Longoria said during a recent interview with Fast Company. “It was really one of the only things where I was like, ‘I am the only person who can tell this story.’ I knew the community, I knew Richard.
I was Richard and the way his story inspired and motivated me, I wanted to make a film that did that for the greater audience.” Longoria, 48, shared that she has been inspired by Montañez and his story for a long time.
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