Eurovision 2023: Sweden’s Loreen on her return: “I’m much more present now”
nme.comLoreen, the singer representing Sweden at this year’s Eurovision, has opened up to NME about the meaning behind her song ‘Tattoo’ and explained what it would mean to her to be the first-ever woman to win the competition twice – following her victory in 2012.For Eurovision fans, the artist representing Sweden at the song contest this year needs no introduction.
Set to take to the stage and represent her nation with her track ‘Tattoo’ at the final tonight (May 12), Loreen stands a strong chance of becoming the first-ever female artist to win the iconic competition twice.Already named as the bookies’ favourite, the singer revealed to NME what it would mean for her to claim that second victory, and what tempted her to return to the competition, 11 years after she first won with the track ‘Euphoria’.“It started with the song… It was just an embryo at the time, but I could sense that there was something with this song and me that was going to happen,” she said. “My initial reaction [to re-entering the competition] was ‘No’ because I’m purpose driven.
I have to understand why I do things: ‘Why stand on that stage?’, ‘Do I have anything to say?’ But whenever I said, ‘Maybe I’ll do it’, there was this feeling of positivity in me.
The process felt very easy and effortless.”Within moments of talking to the singer, it becomes clear that this spirituality and sense of purpose lay at the heart of every decision she makes.
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