Ellie Goulding Dua Lipa Sam Ryder Britain Pop Eurovision Ellie Goulding Dua Lipa Sam Ryder Britain

Eurovision 2022: Team behind Sam Ryder say “you can’t blame politics – we have a winning formula”

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Sam Ryder as the UK’s entry for the Eurovision Song Contest 2022 have spoken to NME about the singer’s chances of winning, and the need to put politics aside.Last year it was announced that TaP Music (the music publishing and management company behind the likes of Dua Lipa, Lana del Rey and Ellie Goulding) would be collaborating with the BBC to choose the next song and act to represent the UK at Eurovision.They selected viral TikTok sensation Sam Ryder, who, with his song ‘Space Man’, is currently the second-favourite to win the competition, according to bookmakers.Speaking to NME about the selection process, TaP’s Ben Mawson – who previously managed Dua Lipa – said: “I remember thinking, ‘Why do we do so badly every year?

We’re one of the homes of some of the best pop music of all time. Is it political, or is there more to it than that?’”He continued: “There’s this historic cynicism in the UK, and maybe we’ve been too casual about it.

We weren’t convinced that you could blame it on politics. We thought that more effort show go into thinking about the song. It’s a particularly unique formula.

We got to thinking about what that was.”Landing the job of selector after originally considering making a documentary about the UK’s attitude towards Eurovision, Mawson discovered that there was an annual rivalry among major labels to put their acts forward for the competition.“It’s such a huge platform with 200million viewers,” he said. “That’s double the size of the Super Bowl halftime show.

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