European Film Market Seeks New Balance at Berlin as Streamers Ease the Pressure
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variety.comThe European Film Market kicking off this week in Berlin could mark a return to a familiar, old-fashioned balance of power between buyers and sellers.
And as the impact of the pandemic retreats, there is cautious optimism that activity levels may now be more sustainable and fairer.
Certainly, leading film sales companies and local distributors have over the past week once again been engaging in a long-established pre-market routine.
The former sent out a volley of scripts for new film projects, while the latter fielded the incoming pitches, attempted to read them quickly at home or on airplanes, and positioned themselves to take on-site meetings. “All the usual suspects have two or three projects.
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