Variety’s takeaways from a busy week in Rome: Italy’s rebates have room for improvement Italy’s film and TV market almost doubled over the past five years with investment in original content production reaching more than €2 billion ($2.16 billion) in 2023, according to a report presented by Italy’s TV producers’ association APA at Rome’s MIA Market.
But a slowdown is underway in 2024 due to the fact that the government is making modifications to the country’s tax rebates that have been driving this growth, and rebate allocations are being shrunk just as international competition is heating up.
The APA report highlights how Italy’s tax rebates supported roughly 40% of national production in 2022. But it also underlines how other European countries are doing even more.
Both France and the U.K., which recently raised its rebate, supported more than three times as many projects as Italy in 2022.
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