European FAST Channel Players Say Traditional Viewers Finally Migrating From Linear TV: “We’re Doing Everything We Can” — MIA Market
deadline.comThe FAST channels business is booming, and it is finally cutting through with traditional TV viewers in Europe, said a panel of experts at MIA Market this morning in Rome.
Paramount+ and Pluto TV SVP of Streaming for Italy and South EMEA Antonella Dominici recalled how early FAST adopters such as Paramount’s CEO and President of Streaming and co-founder of Pluto TV Tom Ryan had created the market in the 2010s, and explained why Europe had taken longer to catch on. “Everything started in the U.S., like a lot of phenomenons,” she said. “We are late compared to the U.S., but there have been more traditional viewers who are staying on traditional platforms.
Here we have a different way of watching TV. We are trying to put in place everything we can to accelerate this.” Dominici told delegates that Europe was finally beginning to take the shape of the more established U.S.
FAST market with viewers now trying out the variety of single IP, branded and thematic channels offered through various providers.
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