Patrick Frater Asia Bureau Chief EST Studios, the film company established this year by 88Rising co-founder Jaeson Ma and former Vice Media executive Eric Tu, has struck a partnership arrangement with China’s Hugoeast Media.
The partnership is looking at an initial slate of eight projects, with EST Studios representing sales at the major film markets including the upcoming Asian Contents and Film Market and Asian Project Market at the Busan International Film Festival.
EST will be the exclusive representative for Hugoeast’s titles in North America. In other territories (outside of China) it will handle them on a non-exclusive basis.
The first title on the sales slate is “B For Busy,” which will have its international premiere in Busan on Oct. 6, 2022, as part of the A Window on Asian Cinema section.
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