Erling Haaland makes seven-figure investment as Man City ace plots next move

manchestereveningnews.co.uk:

Manchester City striker Erling Haaland has already seen his Premier League season take off for 2024/25 after a stunning hat-trick against West Ham United at the weekend.

But the 24-year-old Norwegian has also been taking flight with his business dealings, with his own personal company that deals with his image rights and commercial agreements, York Promotions Limited, having spent more than £2.1m on ‘acquiring an interest’ in two private aircraft, according to the firm’s annual accounts, filed with Companies House last week.

A report attached to the firm’s annual accounts revealed last week: “The company has entered into an agreement to acquire an interest in two aircraft for an amount of £2,155,342.” Haaland’s remarkable form for Manchester City since his arrival in the summer of 2022 has seen his own personal brand, and wealth, surge. READ MORE: Grealish's true reaction to City substitution as Guardiola sets record straight ALSO READ: I saw Pep Guardiola's hidden message to Erling Haaland amid Man City challenge The accounts for York Promotions Limited, up to the end of December 2023, showed assets of £12m for the past 12 months, with £7m cash in the bank and more than £5m still outstanding in terms of payments due from brands who have engaged the services of the striker for promotional purposes.

As football has become ever more globalised, and its stars have become brands in their own right, more and more have been setting up companies to manage their image rights.