Eric Church and Morgan Wallen Join Team to Relaunch Field & Stream Brand, Including Fall Music Festival, Print Magazine Revival
variety.comChris Willman Senior Music Writer and Chief Music Critic Country superstars Morgan Wallen and Eric Church are part of a team that has acquired the Field & Stream brand, with plans to start a music festival and even publish a semiannual print edition, on top of maintaining the website and retail opportunities.
Previously, Field & Stream assets had been split up as the venerable print magazine went digital-only, with Recurrent coming to own the brand’s ongoing media and Dick’s Sporting Goods having picked up the retail side.
The group fronted by Wallen and Church has picked up both sets of assets and is putting everything back under one roof, reps announced Thursday.
The inaugural Field & Stream Music Festival is slated to be produced this fall, co-produced with Southern Entertainment, with further details yet to come.
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