Equinox Didn’t Let New Members Join On January 1 Because They’re Too Good For New Year’s Resolutions??
perezhilton.comEquinox launched a bizarre, elitist New Year’s Day campaign with the intention of… discouraging people working on their fitness goals?
The luxury fitness club is under fire after their day-long “We Don’t Speak January” campaign forbade new members from joining on the first of the month.
Yeah, you read that right. For those with the New Year’s intention of hitting the gym, Equinox was NOT the place to sign up, as hopeful individuals were welcomed with a tasteless message from the company on its website January 1, reading: Is that not the most pretentious way of literally punishing people for not working out on the Equinox schedule or what??
Also, is it not contradictory for the company to bash New Year’s resolutions as an opportunity for consumerism, while simultaneously selling their own weird vision of what fitness should look like?
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