Endeavor’s On Location And The NFL Renew Hospitality Deal Through 2036

deadline.com:

Endeavor‘s On Location and the NFL have renewed their hospitality agreement through 2036. Ties between the entities have always been strong, as On Location was formed by the NFL.

Endeavor bought a majority stake in the operation in 2020. Last month, Ari Emanuel’s diversified media firm announced a deal for On Location and other assets to be acquired by corporate sibling TKO Group Holdings, with an expected closing date in the first half of 2025.

Endeavor is in the process of going private, while TKO is publicly traded. As the NFL’s official hospitality partner, On Location offers fan experiences at the Super Bowl, NFL Draft, Pro Football Hall of Fame, Pro Bowl Games and the scouting combine.

Under the new extension, On Location’s rights to sell and market International Series Games have been expanded to include all international markets.