Emily Ratajkowski Is Beating the TikTok Algorithm
glamour.comloves to indulge in nostalgia. Before the model, , and became the pop culture phenomenon known as “EmRata,” Ratajkowski was just another teen growing up in the 2000s, experimenting with beauty and style. “My first beauty product was something terrible, probably sparkly eyeshadow from Limited Too,” she tells Glamour. “I failed so much with beauty when I was younger because I would just let people do whatever they wanted glam-wise.
Hair and makeup artists made me look insane, totally insane. But it's kind of how I learned my face in a lot of ways and learned what colors look good on me, nothing too pink on my lips and stuff like that.”Despite the misses, some of Ratajkowski's Y2K favorites still hold up in 2023.
Announced today, the model is the newest face of Viktor&Rolf's iconic —a scent that so many of us, including EmRata, have history with. “It's so crazy, your mom knows the fragrance, but so does a 12-year-old girl,” she says. “When I first booked the campaign, my best friend was like, 'Are you kidding?
I was wearing that in high school and then when I first moved to New York, I'd get it in Chinatown.' She was like, ‘That is the fragrance.’"Friendship is also at the core of , where she has candid conversations with guests on different topics, from politics, philosophy, and feminism to sex, TikTok, and relationships“People I've had on the podcast, like , are such an inspiration,” she says. “My friend, , who's a writer. , I think she's amazing.
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