Elsa Hosk reps her Helsa brand in $598 pleather coat at Revolve Gallery in NYC... with mother Marja

dailymail.co.uk:

Swedish bombshell Elsa Hosk repped her new Helsa brand by donning the black $598 'Waterbased Faux Leather' long coat at the Revolve Gallery during New York Fashion Week on Thursday.The 33-year-old IMG model's made-in-China debut clothing collection will be displayed at the pop-up boutique, located inside Hudson Yards' Level 5, from Friday through Sunday to the public with RSVP.Joining Elsa on Thursday was her beloved mother Marja wearing the sold-out, blue-striped $228 Helsa 'Cotton Poplin Oversized' shirt and white $238 Cotton 'Poplin Pajama' pants.

Hostess: Swedish bombshell Elsa Hosk repped her new Helsa brand by donning the black $598 'Waterbased Faux Leather' long coat at the Revolve Gallery during New York Fashion Week on Thursday The public must RSVP first!

The 33-year-old IMG model's made-in-China debut clothing collection will be displayed at the pop-up boutique, located inside Hudson Yards' Level 5, from Friday through SundayOn Wednesday, the 67-year-old matriarch modeled the $658 Helsa 'Waterbased Faux Leather' trench coat, and Hosk rocked the same polyurethane fetish-wear take on the classic coat the same day.'My mom came to NYC just for the Helsa launch,' the blue-eyed blonde - who boasts 8M Instagram followers - said via Instastory. 'How beautiful is she?'The mother-daughter duo got glam together with help from make-up artist Tonya Brewer and hairstylist Danielle Priano. 'My mom came to NYC just for the Helsa launch!' Joining Elsa on Thursday was her beloved mother Marja wearing the sold-out, blue-striped $228 Helsa 'Cotton Poplin Oversized' shirt and white $238 Cotton 'Poplin Pajama' pants Twinning!