Ed Sheeran fans rushing to buy singers brand new Heinz hot sauce ‘Tingly Teds’

manchestereveningnews.co.uk:

Shoppers have been rushing to pre-order Ed Sheeran’s latest release - and it’s not an album. That’s right, the musician has sent the internet into a frenzy after announcing the launch of a brand new product.

The Thinking Out Loud singer has launched his own line of condiments, born from his love of Heinz Tomato Ketchup, which he even has a tattoo of on his arm.

He also previously appeared in an ad in which he douses his meal at a high-end restaurant with the sauce. But the 32-year-old has broke into the market with his own range of hot sauces, called Tingly Ted’s - and it’s gone down a storm online. READ MORE: Shoppers ditching St Tropez for ‘anti-cellulite’ tan that’s reduced on Amazon An Instagram account launched for the brand has been coming in hot, racking up over 8,000 followers in two days.

Today, Ed shared a video to his personal Instagram account advertising the new sauces. Thousands of fans have left comments excited for the launch, with some having already pre-ordered their own bottles.