EA CEO Andrew Wilson has reportedly claimed that the company has been “impeded” by the FIFA brand.During an internal company meeting in November, Wilson stated that the FIFA license had been “an impediment” to EA’s plans for the series.
That’s according to anonymous comments provided to VGC. Supposedly, Wilson claimed that FIFA had prevented EA from expanding its games into modes away from traditional 11vs11.Wilson went as far to say that the only value EA got from the license in a non-World Cup year was “four letters on the front of the box”.
While Wilson said that “we’ve had a great relationship with FIFA over the past 30-odd years,” it could be coming to a close.
Wilson added he believes “the FIFA brand has more meaning as a video game than it does a governing body of soccer”.Elsewhere in the meeting, the CEO also added that players “want more cultural and commercial brands relevant to them”.
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