Dwayne Johnson’s ‘Red One’ Targets $30 Million Box Office Bounty
variety.comRebecca Rubin Senior Film and Media Reporter Will “Red One,” a Christmas action-comedy where Dwayne Johnson plays Santa’s head of security, bring movie theaters a box office bounty?
The film, from Amazon MGM, is targeting $30 million to $35 million from 4,032 locations in its first weekend of release. Independent tracking services are mixed, suggesting that “Red One” could earn as little as $25 million and as much as $40 million in its debut.
Ticket sales on the higher end of that range would be decent for an original holiday film. However, “Red One” cost $250 million before accounting for global marketing efforts.
So either way, the movie will need positive word-of-mouth to portend a long life in theaters and justify its cost. Of course, Amazon MGM cares about much more than box office grosses and maintains that its big-budget tentpoles don’t need to score on the big screen to be deemed a success.
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