$1,015,000. That’s how much Hopper HQ – a social media marketing firm that also runs the accounts for many companies and individuals – values a single Instagram post by Dwayne “The Rock” Johnson.
If advertisers want the 48-year-old Jumanji star to post a picture of their product to his 190 million followers, they better pony up.
If that fact alone wasn’t shocking enough, Dwayne’s posts are more valuable (i.e., expensive) than those of Kylie Jenner, a woman who was practically born on social media.
A post from Kylie, 22, is valued by Hopper HQ at $986,000, just shy of the million mark. The rest of the Hopper HQ top-ten include soccer icon Cristiano Ronaldo ($889,000), Kylie’s older sister Kim Kardashian ($858,000), Ariana Grande ($853,000,)
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