Dua Lipa’s goal is “to change pop culture”
nme.comDua Lipa‘s team has revealed that the pop singer’s goal is to be able to “change pop culture”The pop singer’s second LP, 2020 ‘Future Nostalgia‘ achieved major mainstream success.
Now, as she prepares for the release of her third album, her team has shared that they are aiming to change the pop landscape once again.Speaking to Music Week in a new interview, Warner’s Managing Director, Alex Burford, said: “A successful Dua campaign is one that lasts a couple of years or more.
We want more diamond records. We want streams of two billion plus. We want her to be the most streamed artist in the world.”A post shared by DUA LIPA (@dualipa)He continued: “We went into the campaign thinking, ‘Judge us in two years’ and we want to have huge culturally important moments in that time, in the same way ‘Future Nostalgia’ defined a particular time and became a really important album.
The goal is not to have success in any one week, the goal is to change pop culture.”Lipa recently released ‘Houdini‘, the first single of her new forthcoming era.
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