James Watt Martin Dickie show testing awards Celebrity James Watt Martin Dickie

Dragons' Den rejected most lucrative deal in show's history which would have made £360m

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The producers of Dragons' Den rejected the most lucrative deal in show's history which would have made a staggering £360 million.

BrewDog co-owners James Watt and Martin Dickie started their craft beer company 13 years ago and went on to earn a fortune as they went from brewing to launching an international bar franchise.

Shortly after setting up the company, the pair applied for Dragons' Den offering the celebrity investors a 20 per cent stake in return for a £100,000 investment.

Watt revealed they were rejected by the producers after their screen test and he's calculated that the original £100k offer would now be worth a whopping £360 million.

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