Dragons' Den fans slam vegan couple's pitch after 'snobby' comment about Lidl shoppers
dailyrecord.co.ukDragons' Den fans were left furious after one couple looking for an investment made 'tone deaf' comments about Lidl shoppers.The business show welcomed London couple Will Moxham and Hilary Kennedy as they pitched their vegan meal subscription kit to Dragons Deborah Meaden, Peter Jones, Sara Davies, Touker Suleyman, and Steven Bartlett.
However BBC viewers were soon left raging after the duo made 'snarky' comments about the budget-friendly supermarket.The couple pitched their idea for a vegan-specific recipe subscription box Planthood to the business moguls - which is competing with the likes of HelloFresh and Mindful Chef.
Will and Hilary offer their subscription-based service for £45 each, but were met with queries regarding the price tag of their product.During the pitch, viewers learned they were asking for £75,000 from the investors for a 2.5 per cent stake in their business.
Fashion tycoon Touker Suleyman queried why customers would consider paying so much for a kit when they could buy the ingredients themselves at "Lidl for £20".Will said: "I wouldn't use Lidl as a benchmark for our service.
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